Welcome to the Cheeky Weekly blog!


Welcome to the Cheeky Weekly blog!
Cheeky Weekly ™ REBELLION PUBLISHING LTD, COPYRIGHT ©  REBELLION PUBLISHING LTD, ALL RIGHTS RESERVED was a British children's comic with cover dates spanning 22 October 1977 to 02 February 1980.

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Saturday, 23 December 2017

Dummy Cheeky

Over at the nothingbutafan blog, Col is looking at the dummy version of Cheeky Weekly that was produced prior to the comic going on general sale. As I understand it, IPC would often produce early versions of their new comics as publicity material to be distributed to newsagents. It would seem that the publishers felt that a tangible copy of the proposed comic would be more likely to convince shop owners that the new publication was going to appeal to kids, thereby encouraging healthy orders, than some sort of flyer. I think the dummy issues were included in a pack containing information about the comic, and examples of the free gifts if I'm not mistaken. In later years, of course, preview copies were given directly to the readers of existing comics - I'm thinking of Oink! and others that I can't quite remember (Nipper, I think).

Col's posted an interesting examination of the differences between the dummy version of Cheeky Weekly number 1 and the issue that actually hit the newsagents shelves.

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